Infinite Motion's Process for Creating an Explainer Video

1. Determine the purpose and goals of the explainer video. What do you want to achieve with the video? Who is your target audience? What message do you want to convey? Do you want the viewer to take action after watching? Will this video be seen online, at a tradeshow, or on television? Answering these questions will help you create a clear and focused video.

2. Write a script. A good explainer video script should be concise, clear, and engaging. It can introduce a problem, explain the solution, and conclude with a call to action. It's a good idea to get feedback on the script from colleagues or a focus group before proceeding to the next step.

3. Create a storyboard and animatic. A storyboard is a visual representation of the video, showing the sequence of shots and the placement of graphics and text. An animatic is a rough version of the video with some basic animations and temporary voiceover. Both the storyboard and animatic will help you visualize the final video, adjust timing and tempo of your piece, and make changes before going into more detailed production.

4. Find or record the audio. A professional voiceover is an important element of an explainer video. You can either hire a voice actor or use a text-to-speech tool to create the audio. I can provide options for you or you can use the voiceover you provide. I also can find audio tracks or sound effects to accompany your piece or use audio you provide.

5. Create the graphics and animation. This step involves creating the visual elements of the video, such as illustrations, icons, 3d visuals, or text. I like to use an iterative process where I show you my progress along the way in order to make sure we maintain your brand and stick to your vision without going over budget.

6. Create and edit the video. Through my partners, we can do an on-site shoot for you or use your existing footage. I can edit the entire piece or insert certain components like motion graphics, logo animations, 3D visuals, or audio.

7. Create final revisions. Typically I will be working with you back and forth on our project along the way so you have a good idea of what it will look like in its final form. Since 2007, working with businesses of all sizes, it has been a bit rare to have extensive revisions at the end of the project due to this rapid back-and-forth process. If there are any final edits required I make sure they are taken care of to my client's satisfaction.