As a freelancer I typically cost half of larger studios per hour but still offer a high-end, quality product. I'll price match any studio or freelancer of comparable quality. Example pricing is below.
If you plan on repeat work, like several animations, or many web pages, they can often be done at a lower grouped price. The cost goes down once branding and style are established, and they are easier to replicate.
Each project includes an up-front, no obligation estimated price. All numbers below are rough estimates. If the scope of a project changes, I immediately notify you.
Each project is worked on and supervised by Brendan Stern, National Emmy Award winning director.
A logo animation, especially if you plan to use it often, is a very cost-effective way to attract your customer and raise the level of your presentation.
Basic Package: $400-$600
Includes a 5-second logo animation with simple motion graphics.
Standard Package: $600-$1250
Includes a 10 to 20-second logo animation with custom motion graphics, additional special effects, 3D rendering, and music or sound effects.
Premium Package: $1250-$2500
Includes a longer animation with more story or character animation.
Character and product animation is great for creating long term brand loyalty. Characters can personify your brand while animated products can have a controlled look and do what can't be done in a photo shoot. There is a one-time cost in creating the characters and products, but then you can animate them indefinitely.
Basic Character Animation Package: $2000 per minute.
Includes 2D animated characters with simple motion graphics.
Standard Character Animation Package: $3000-$4000 for 3D character creation, $2000-$5000 per minute for animation.
This includes additional special effects, 3D rendering, and music or sound effects. The price range reflects image/render quality, number of effects needed, or the number of characters.
Many studios charge up to $1 million or more per minute of animation. It all depends on effects, quality, and complexity. My goal is to get you the best price-to-quality ratio.
I often create a logo for $250-$750 for a small business, but if you need a logo used on trucks, buildings, products, and more it is going to need research and significant effort. It is a good idea to mock up your new logo in photos, seen in each space it could be, from your website, to a business card, to a pen, to your private jet (wink wink). It is best to design your logo so you don't have to change it everywhere for quite some time. I would create at least 10-20 versions of a logo, go through an extensive revision cycle, and interview employees and customers to make sure it was designed right.
If you are really serious about designing a lasting brand, you'll probably be spending $15,000 to $20,000 on a logo and brand guidelines, and possibly quite a bit more for bigger brands. Some companies spend millions on their branding.
